CU Companies Launches Android App
New Brighton, Minn (September 4, 2012) – CU Companies announces the release of a free mobile application for Android devices for use by its owners and partners. Among the many features of the app are the delivery of mortgage rates, educational information including articles and video, and a location-based ATM finder showing more than 400,000 ATM locations worldwide.
CU Companies released its iPhone application, currently available on the iPhone App Store, in April of this year. “Offering the addition of the Android app broadens the reach of our owners and partners to their borrowers,” said LeAnn Achtenberg, CU Companies Marketing Manager.
The CU Companies mobile applications allow users the option to watch a mortgage rate and receive push notifications every time a rate changes. App users also have the option of receiving news articles and alerts.
“The key features are aimed at building a relationship with the borrower,” said Brad Crandall, CU Companies CEO. “We see CU Companies’ role as being a resource to our owners and partners.”
Therefore, the organization is offering a choice in the use of the apps. Financial institutions can promote the CU Companies-branded apps to their markets to deliver information, or they can choose to tailor the entire app to their own brand.
“Offering branded mobile apps is another example of our commitment to help our owners and partners succeed," said Crandall. "We have taken on the development, utilizing progressive technologies, so participation is at a fraction of the cost.”
The option to customize is made available at a much less expensive cost than if the financial institution developed an app on its own because the original CU Companies app is being used as a model.
Crandall goes on to say, “Part of our role is to help our owners and partners stay relevant and engaged with their marketplace. Launching a program that allows them to purchase customized apps at a discounted price plays into our original company makeup of offering a better product united than what can be accomplished alone. It also allows those financial institutions to communicate a message utilizing technology while not breaking their budgets.”
In addition to the features in the CU Companies-branded apps, the custom-branded apps allow for users to find their financial institution's branch locations, watch their videos, access their web site, link to their social media, contact them, and sign up for e-news, special offers, and information changes. The financial institution has complete control of their content through a secure online Content Management System hosted in a SSAE 16 data center.